The 8th Annual Santa's Helpers Market runs Saturday, November 28, 2026, from 10 a.m. to 3 p.m. at the Alliant Energy Center in Madison. Last year's market drew over 600 attendees in a smaller space with limited parking, and this year the venue will help advertise the show on its electronic billboard. Vendors get one parking voucher by mail, general admission guests pay a 10 dollar parking fee, and exhibitor setup runs from 8 to 10 a.m. on Saturday.
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