Sturgis Rally Vendor Market

The Sturgis Motorcycle Rally, held annually in Sturgis, South Dakota, is one of the world’s largest and most legendary motorcycle events. Since 1938, it has attracted riders and enthusiasts from around the globe for a week of thrilling bike shows, scenic rides, live music, and vibrant vendor displays. The rally is a celebration of motorcycle culture, offering an unforgettable experience for both seasoned bikers and curious visitors. Ride along with us as we throttle-up for 2026. To help make the most of your riding experience we have developed the series of maps listed below. Click the link to explore the different routes. Plan out your Sturgis Motorcycle Rally Experience using our daily schedule of events.