Fun Fourth Festival

Downtown Greensboro Inc. (DGI) is the driving force behind the economic, social, and cultural vitality of our center city Downtown’s influence reaches far beyond our 100 blocks — generating $4+ billion in annual economic impact statewide and $90+ million in direct public benefit. DGI partners with Block-by-Block to support a dedicated team of hospitality ambassadors—your on-the-street resource for visitor support, cleanliness, safety, and outreach. This past year alone, ambassadors assisted more than 93,000 people downtown. Every day, our team works to make downtown the premier place to live, work, play, and invest through services that include: Supporting growth, guiding new businesses and strengthening existing ones. Showcasing the energy, stories, and opportunities of downtown. Elevating the voice of downtown and equipping businesses with tools for success.